Most e-commerce studies cite speed and convenience as the reason for the e-commerce upsurge. I think there's something more fundamental going on. Something that is both an opportunity-for consumers-and a danger-to old-line businesses. In short, e-commerce obliterates the barriers that have long propped up traditional retailing.

Barriers and Geography: Online storefront can be accessed every corner of the globe without building physical stores and a web site .Time, it's costly to keep a physical store open 24 hours a day. Web sites are always open. so also and switching cost comparison-shopping is a breeze, because all shops are just a click away. Businesses can no longer rely on incomplete information to keep customers paying inflated prices. The competition is just a click away. No longer are customers locked in by the time and hassle of finding another supplier.

Some of the obstacles that may delay the success of online commerce are that most computer users were about transaction security, and get so for stated that the abort transaction. only a few online purchases are gift related and surfers also felt about inadvertently patronizing a fly-by-night operator. These are all the disadvantages assuming an online audience. Given the facts of Low-pc penetration and Internet Usage e-commerce as an industry has still a long way to go.

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