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India Domain : Hitting the eatery trail in e-commerce

The Hyderabad-based India Domain Web Services Pvt. Ltd., a transnational Indian company of Techno-Commercial Inc., US, has a come a long way in the application of the latest technologies to local conditions in the one-and-a-half years of its coming into shape. A comprehensive Web service provider, the company specializes in content development, e-Commerce and Internet consultancy.

To prove its claim to innovation in e-Commerce, the company asserts that the "proof of the pudding is in the 'hitting'." The concept of placing orders online with a hi-tech bakery here for delivery of items of choice to relatives and friends in the twin cities of Hyderabad and Secunderabad and making payment also online through an international credit card has been put in place by India Domain.

The facility has been extended to residents abroad to greet their loved ones in a novel way through the Internet. According to Mr. Prashant Jain, Managing Director, India Domain, the response to the facility has been so overwhelming in the last 10 days that the eatery finds itself stretched to the limits. As many as 400 overseas orders had landed during the period with the payments made even before the orders had been serviced.

He told Business Line that though the technology was new to India, it was already in vogue abroad. The site is hosted on secure service using SSL technique of encrypted transmission of the credit card on India Domain Server. It is hacker-proof and there is no fear of the credit card particulars becoming known to others.

The bakery has a web site,  and once it delivers the orders it sends the confirmation to the sender. All this for a price varying from $5.99 to $24.99 for cakes weighing from 1Kg to 3Kg. With the success of the scheme, the bakery had plans to extend facility to other major towns in the State on the lines of MacDonald's, Mr. Prashant said.

India Domain has also paved the way for online diagnostic services of Medinova centers with Web-based forms for scheduling tests. The  is a search engine developed by the company offering facilities for Andhra Pradesh-related Web sites with categorized listing of regional Web sites.

Mr. Prashant said his company had developed an in-house "shopping-cart" for Chennai Bazaar, an online departmental store. It was ready with a number of e-commerce products and was awaiting RBI and Finance Ministry approval for launching them.


India Domain
204, Techno Residency,
Opp: Raheja Mind Space,, Madhapur,Hitec City,
Hyderabad - 500 081,
Andhra Pradesh,
Tel                : 040 645 453 21 /6321/7321/ 8321
Fax               : 040 645 493 21
Sales            : +91 9246 584 321
Support       : +91 9346 980 140
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